Lexus created a short-film to be played on the side of the Roosevelt Hollywood hotel. The film showcases the new Lexus Hybrid zooming around on the side of the building. The 3D effects are amazing. A mix of guerrilla marketing and creativity connects the Lexus brand with innovation and new technology, as intended by the creators (Pearl Media). Besides all of that, this was a really interesting video to watch.
Creative and interactive works like this will engage consumers. They will stop and be entertained by the show while also recieveing information regarding the brand. Technological advances that allow for shows like this to take place offer a great opportunity for reach to new consumers.
A mother's role in the household is changing. They are taking on new and more important responsibilities than in the past. The busy lifestyles of these moms require quick and trusted information when making big decisions like choosing a healthcare provider for their children.
Interestingly enough, more mothers are learning new and useful information via the Internet. Whether it's Facebook postings or a personal e-mail, women trust these sources when making decisions for their families. More women are sharing their opinions and posting them online.
Advertisers need to keep in mind the female audience when creating new advertisements for clients, especially via the Internet. They are a growing market and are part of big decision-making for their families.
