Friday, May 13, 2011

Bin Laden's Media Push





When news broke out about Osama bin Laden's death, newspaper and television stations websites saw a massive explosion in views within hours of the news breaking.  Circulation for newspapers on the following morning almost doubled in New York City and were spiking all over the country.


Media people are well prepared for breaking news and know exactly what to do to keep consumers of the information happy.  They are prepared for spur of the moment surges in website viewership and the need for more copies of newspapers to circulate after an important event takes place.


News on an international scale like the death of Osama bin Laden gives news networks a great media opportunity.  Specials on 9/11 and Al Queda are popping up all over and consumers are watching and reading about it.  News like this gives media people a great opportunity for profits.


Check out the article:
http://adage.com/article/mediaworks/media-media-race-cover-bin-laden-death/227330/

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