Lexus created a short-film to be played on the side of the Roosevelt Hollywood hotel. The film showcases the new Lexus Hybrid zooming around on the side of the building. The 3D effects are amazing. A mix of guerrilla marketing and creativity connects the Lexus brand with innovation and new technology, as intended by the creators (Pearl Media). Besides all of that, this was a really interesting video to watch.
Creative and interactive works like this will engage consumers. They will stop and be entertained by the show while also recieveing information regarding the brand. Technological advances that allow for shows like this to take place offer a great opportunity for reach to new consumers.
No comments:
Post a Comment