Mom's New Role for Advertisers

A mother's role in the household is changing.  They are taking on new and more important responsibilities than in the past.  The busy lifestyles of these moms require quick and trusted information when making big decisions like choosing a healthcare provider for their children.


Interestingly enough, more mothers are learning new and useful information via the Internet.  Whether it's Facebook postings or a personal e-mail, women trust these sources when making decisions for their families.  More women are sharing their opinions and posting them online.


Advertisers need to keep in mind the female audience when creating new advertisements for clients, especially via the Internet.  They are a growing market and are part of big decision-making for their families.

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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149655