Facebook is growing in popularity each day. As more people connect to this online site, brands are feeling the pressure to create Facebook pages to engage in conversations with consumers. Many fast-moving consumer good companies post frequently to Facebook and communicate with consumers who post on their pages. Luxury brands are not doing this.
Known for their exclusivity and snooty behavior to the public, many luxury brands do not allow fans to post on their Facebook pages. If these companies do allow postings, none of them are responding to consumer comments.
Against all rules of media, luxury brands are not communicating with the public trying to gain new customers and are still growing in popularity. Facebook fans of luxury goods almost double those of other consumer brands. The reputation of luxury goods seems to be enough for the brands to prosper, even in a failing economic market. The appeal of purchasing designer and luxury items does not require interaction or connections to consumers via Facebook.
Read more about this topic:
http://www.adweek.com/news/advertising-branding/luxury-brands-remain-aloof-facebook-131538
No comments:
Post a Comment